Bad Bunny (born Benito Antonio Martínez Ocasio on March 10, 1994, in Vega Baja, Puerto Rico) is a Puerto Rican rapper, singer, and global cultural icon. Widely regarded as one of the most influential Latin artists of his generation, he helped redefine reggaeton and Latin trap by blending Caribbean rhythms with hip-hop, pop, rock, and experimental sounds.

Career & Global Impact:
Bad Bunny rose to prominence in the mid-2010s through SoundCloud releases before signing with Hear This Music. He quickly became an international superstar with chart-topping albums and collaborations with artists such as J Balvin, Drake, Rosalía, Cardi B, and many others. His albums have consistently broken streaming records worldwide, positioning him as one of the most-streamed artists globally.

Super Bowl LX (February 8, 2026):
In February 2026, Bad Bunny headlined the Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California. The performance celebrated Puerto Rican and Latin culture on one of the world’s largest stages. Surprise guest appearances included Lady Gaga and Ricky Martin, among others, reinforcing his cross-cultural global appeal. The show marked a historic moment for Latin music representation at the Super Bowl.

Known For:
Genre fusion; bold visual identity; Spanish-language global dominance; record-breaking tours; cultural influence beyond music including fashion and wrestling appearances.

Awards & Recognition:
Multiple Grammy Awards, Latin Grammy Awards, Billboard Music Awards, and global streaming milestones. Frequently recognized as one of the most influential Latin artists of the 21st century.